About Jordan Jordan Koene is the CEO and Co-founder of Previsible, a search and discovery consulting firm. He drives the company’s strategy, helping businesses achieve transformative growth by scaling organic search, LLM refinement through meaningful innovation.rnrnPreviously, Jordan was CEO of Searchmetrics, a leading search and content intelligence platform. He led its expansion into a market-leading … Read more
About ‘The SEO Mindset’ PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also … Read more
About Steve Steve is the English-language marketing manager, technical and copy editor at SISTRIX and he oversees the end-end process for all of the knowledge and data journalism content. “We use a journalistic approach to crafting useful, high-quality stories from our data.” Steve has a very long history in online content dating back to before … Read more
About Mel Mel is Managing Partner and Brand Voice Lead at Copy Or Die, the copywriting agency for brands who wanna live forever. She also hosts the indie business club podcast for freelancers, founders and business owners, talking about all the issues that face people doing their own thing. Mel’s also a qualified careers advisor, … Read more
About ‘The SEO Mindset’ PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also … Read more
About Claire Claire believes leadership that works is shared, human and built from the inside out. With 20+ years’ experience across tech leadership, people roles and international sport, she draws on expertise in facilitation, leadership development and shared leadership practice to help leaders think together, have honest conversations and build organisations where leadership doesn’t need … Read more
About ‘The SEO Mindset’ PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also … Read more
Want to know how you can do your bit to become a more inclusive marketeer? Of course you do, because the world is a better place when we show up as allies for one another. This episode is part 2 of Sarah’s brilliant conversation with Laura Iancu: founder of Searchpedia, SEO Gal at Octopus Energy, … Read more
Nearly 40% of discrimination cases are never reported. Employee claims of discrimination hit a record high in 2024 (the highest level in nine years of tracking) – and that’s just what gets reported. 45% of workers aren’t even aware their company has an anti-discrimination policy. Let some of those numbers sink in… This week on … Read more
Are you aware of your own biases? You judge someone who picks mayo over ketchup on their chips. You look on in disbelief when people add milk to their coffee, because everyone knows the only way to drink it is black. Joking aside, this week we’re talking about the biases that exist in the SEO … Read more
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