Episode 5

Published on:

2nd May 2024

Being Authentically (& Unapologetically) You - Live Podcast April 2024

This week we have a special episode for you, as we recorded a live podcast in front of an audience the night before April's brightonSEO 2024. The topic was all about being authentically (& unapologetically) you, including benefits, challenges, success stories, and easy-to-implement strategies.

We were joined by a special guest, Willow Mack, Senior Vice President at STAT Search Analytics.

About Willow:

Willow is a proven strategic leader who is passionate about values based leadership. She believes in the value of each person and strives to create an organizational culture that does the same. Her successes are rooted in the relationships she builds and the ability to communicate purpose in support of an organization's short-term goals and long-term vision.

Follow Willow:

Willow's Twitter Page

Willow's LinkedIn Page

Live Podcast Sponsors

Huge thanks to our event sponsors for helping make this event possible and supporting the live podcast.

Sistrix - Main Sponsor

SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube.

Find out more about Sistrix

STAT Search Analytics - Goody Bag Sponsor

STAT is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.

Find out more about STAT

Majestic - Drinks Sponsor

Launched in 2004, Majestic is a pioneer in surveying and and mapping the world wide web. This internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, and Competitor Analysis. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning.

Majestic is constantly revisiting web pages and sees billions of URLs a day.

Find out more about Majestic

Thanks to Silicon Brighton & Projects

Shout out to Silicon Brighton, who have helped make this event possible. They have been involved from the very start, and have helped us to find a great venue for the live podcast, and will be making sure everything runs smoothly from a tech perspective.

Silicon Brighton is a community-led initiative supporting digital growth in the South East, believing in Brighton, its people, and its potential.

Working hand-in-hand with the local tech community, they provide individuals with free opportunities for networking, training, up-skilling and development, helping them to take their careers and businesses forward.

Find out more about Silicon Brighton

Also shoutout to Projects, who offer coworking spaces and memberships, along with meeting and event spaces, a podcast suite, cafes, bars and even a gym! The event will be taking place at one of Projects event spaces called, Projects The Lanes. It's an awesome space, and the team has been very accommodating for the event, even giving us a cheeky discount for hiring out one of the rooms!

At Projects, their mission is to provide a home for better business. They create and operate inspiring spaces that make everyone feel included. With 2 beautiful buildings open in the heart of Brighton and many more set to open across the UK, Projects is proud to house a community of collaborative businesses. They believe economic success can and should also have a positive impact on people and the planet. Through their spaces and programmes, they empower individuals and teams to reach their full potential, personally and professionally, within a supportive environment.

Get in touch to book a free trial day and experience their workspaces, meeting rooms, event spaces, podcast suite, cafes, bars and gym, plus meet our welcoming team and members: hello@projectsclub.co.uk.

Find out more about Projects, by visiting their website.

About brightonSEO

This year we were an official brightonSEO fringe event.

brightonSEO may have started out in a room above a pub with a handful of people, but it grew quickly from there. Today, thousands attend the search marketing conference and series of training courses held in the UK and the US.

It brings together some of the best speakers in the world of search, and is a chance for SEOs to meet, learn and learn how to do their job a little better.

This isn’t an event that just tells you ‘content is king’ or ‘don’t translate your site, localise it’ and all those other conference cliches. It’s hands on. It’s detailed and it’s practical. It's a chance to attend a conference featuring sessions from some of rest of the world’s best search marketers.

Find out more about brightonSEO.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

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Copyright 2024 Sarah & Tazmin

Show artwork for The SEO Mindset Podcast

About the Podcast

The SEO Mindset Podcast
Personal growth tips to help you to optimise your SEO career and not just the algorithms!
The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms.

The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.

Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.

Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.
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About your hosts

Sarah McDowell

Profile picture for Sarah McDowell
I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Tazmin Suleman

Profile picture for Tazmin Suleman
I am a Life Coach, helping people grow and thrive, however my background has included careers in Development, Data Integrity and SEO. Through coaching, mentoring and teaching I help people build happier more fulfilling professional and personal lives by changing their mindset and habits. I teach courses on these topics and have incorporated a lot of the teachings in this podcast. I hope you find it useful.