Episode 10

full
Published on:

30th Nov 2023

How to be Authentically Confident

Tazmin and Sarah talk about what authentic confidence is, why it's important and how to become it.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

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Transcript

Tazmin 0:06

Hello, everyone, and welcome to another episode of the SEO mindset podcast with myself Tazmin Suleman and my wonderful friend Sarah McDowell. We are coming to the end of this season. So before I forget or get get rambling in, I just want to say a big thank you, from Sarah and myself to all of you for listening for engaging, and for making this podcast what it is because we get your feedback, and we are truly very thankful from the bottom of our hearts. And if you are enjoying the podcast, and if you would like to support it, then there's so many ways you can do it. Two of which are please subscribe if you're enjoying it and you subscribed and the benefit is that anytime we drop another episode, you'll be notified and that way you never ever miss out. And we wouldn't want you to miss out. And another way is if you wish then there is a buy me a coffee link in the show notes and you could donate a cheeky five pounds to surround myself with that would be wonderful. Sarah, hello.

Sarah McDowell 1:26

Hello, hello. I can't believe that this is the last episode of season seven. How? How did we get there? See is is we've done seven seasons.

Tazmin 1:39

I feel, I feel quite emotional, I feel very warm. feel very grateful. I'm really I'm really chuffed.

Sarah McDowell 1:52

Yeah, me too. And you know, what's been really lovely is seeing the podcast grow. Like where we were when we first started comparing to now and it's an growth for a couple of reasons, growth in, like the amount of people that are listening and download and our episodes have grown people that are talking to us or tagging us on social media, the things that we've achieved the fact that we've done two live podcasts, it's just, yeah, I'm feeling very grateful to and also grateful to yourself all the wonderful conversations that we have grateful to all of our guests who come on. And you know what, every guest is so vulnerable and open as well, which I think really helps. It really helps when you're talking about topics that are really important. So yeah, like that was a, I think we both did a mini reflection that may reflect you know.

Tazmin 2:58

Likewise, you know, I'm just grateful to you grateful to the guests, because they come in and they give so much value. And that value resonates because we will come across people who say, You know what, I listened to that episode. And that really helped me in that work situation, or I wasn't sure about this. And that episode really helped. So that's the that's the aim, right? The aim is that we, we deliver content, we give tips, we talk about topics that are real and effective in the workplace, and it's helping people. So what more can you ask for?

Sarah McDowell 3:35

So I feel I don't think you can ask for anything else. I actually there is a question. What is how are we? How are we finishing our season? What is this week's topic?

Tazmin 3:48

So this week's topic is how to be authentically confident. And I am super emotional about this as well. I think I am in that zone anyway. So in a short while I'm going to go talk about what confidence is what is authentic confidence how to be authentically confident. But before I get into it a word of I don't know, what should I How should I say all of this is coming from a place of I want to say love. I'm gonna say love is close to Christmas. I can say that word now constantly. Good to for me to the listeners because there will be many people listening, who want to be more confident, who wants to take that step who want to apply for that job, who want to ask that person on a date, who want to write that book, whatever it is that you want to do. I want to hopefully this will all help but I really want you to do it. I really want you to have the life that you want to do the things that you want, and not be held back by this feeling that I don't feel We're confident enough. Because one, you are probably doing better than you think you are, you are definitely capable of more than you think you are. And it just just take that step, take that first step. But at the beginning, you said, how did we get to season seven, we got season seven, because we started season one. If we'd never done season one, we want to go to season seven.

Sarah McDowell 5:26

I mean, very true, very true.

Tazmin 5:28

And one of my clients, she was saying, I want to write a book. And we broke it down saying, Okay, how many words is this work? How many hours have you got to spare a week? And she now diligently writes How many words a day and suddenly she has a book. And it's that step by step. So just to do it, we'll talk about things that will help you get there. But that's my wish, from permissible Christmas wish for everybody. And it'll be fine. It'll be fine. Yeah. So we're going to talk about what does it mean? You know, how do we become more authentically confident, but first of all, what is confidence? So I'm gonna go through a few ways of looking at it, and then it'd be really great to have your thoughts on it. The word confidence comes from the word, the Latin word, and I think it's pronounced V dari, which means to trust. So Self confidence is when you trust yourself, and we think about it, we were all born confident. You don't see baby who doesn't want to look at themselves in the mirror, or a baby saying, Oh, no, no, I don't need to be the centre of attraction, I'll just go in the corner while you like, just get on with it. They love it. They, they love being looked after they love being talked with, they love looking at the mirror, when they're learning how to walk, if they fall, they just get back up again, when they're learning how to eat, they're not worried about making a mess, they just dive into life, and they have that confidence. And somewhere along the line, we lose that we become self conscious, we become more afraid of what other people think. And what I want to get across to everyone is confidence is about this feeling. It's about how you feel much more than what you wear. So for the longest time, I used to think somebody would walk in the room, I think, oh, wow, they're so confident they've worn that red dress, or they've been they've mounted a conversation. And I used to think that that external stuff was the confidence. And it's not, it's the internal stuff that's enabled them to put on that dress, or walk into a room with confidence or engage in conversation. And I'm only you know, I've learned this late later in life. And that's part of, you know, also my reason for doing this episode, that just just go and do it go and do the thing. But what what are your thoughts on or confidence means?

Sarah McDowell 8:14

Yeah, I mean, it's really interesting, the point about how you said that babies, as babies, we have competence. And as kids, we have competence as well, because, yeah, we're so just as we're learning, and we're getting stuck into life, and I think there's also an element of we don't, maybe there's not getting as much praise as an adult. Because if you compare, like the praise, and the encouragement, and that that you get from family and your loved ones, when you're a kid, like you don't really get the same when you're an adult as well. So I think because of that, you need to, and I'm guessing we're gonna get into ways later on about like how to be more confident. But this is why that is even more important to take that responsibility on yourself. And I think as well. The confidence can also like we can feel less confident if we feel like we've done something wrong, or we have an argument or something doesn't go to plan or do you know what I mean? Like, again, when you're a kid with that stuff. You were saying like if you fall over, you just get back up or if you're trying something and it doesn't go to plan, you still get encouragement, don't you? But I think it's harder as an adult because maybe you think that things can like, I don't know, like there's more judgement or there's more critical, critical illness around you. So I do think it is harder is an adult and that's why it's so important that we need to be kinder and give competence to ourselves and also find the people that give us confidence but yeah, Like, I, I struggle with confidence. And it's really funny, isn't it? Because some people will see you as being like really confident or really successful. Like, there's a couple of times where I have conversations with people. And they're like, ah, they'll say something nice. Or they'll like, encourage me or say something encouraging. And it takes me back a bit. And I'm like, Ah, like, well, well, yeah, I have done this stuff. Do you know what I mean? I have achieved things I have. So I suppose I don't know. A lot of my brain just went black then. So So yeah, but I am all for it. And very much think this episode is needed about giving yourself more confidence and not letting the lack of confidence stops you from doing stuff, because you don't want to end up regretting anything later on in life do salutely.

Tazmin:

And in your blog, there were lots of actually really important nuggets. So it wasn't just blow with that sort of substance. And, you know, one of the things you said is that when we're children, were given that praise. Now, not everyone is that that's also some people's childhoods are more filled with more encouragement than others. And that's a whole different journey for those geohot. I certainly, you know, we came from a family of grafters, so much hard work. And I don't remember a lot of praise. It's not, I think also culturally, we're not, not the society that says a lot of that. But I think that there comes a point when I realised and learned not just realise it just didn't just didn't fall on to, you know, my players had to learn this stuff. Of what does it take for me to feel enthusiastic, confident, braver, and you almost have to learn how to parent yourself, if that's a term problem is a term. It's what do I self parenting? Probably, you could probably wrap it up like that. But you, you do the work of knowing who you are, do the work of knowing what your values are, do the work of knowing what's important in your life and living your life with integrity. And then when you make those mistakes, or you make those decisions, you don't have to wait for somebody else to like it. Sometimes you may fall out with someone. And then it's being taking ownership off it saying okay, what could I have done differently? Did I? Did I live to my values? Did I act responsibly was acting like an adult? Did I treat them with respect, and it's self critiquing yourself Self and analysing it. And if you think actually, I'm okay. They might not be happy with you, but you have to be happy with you. And if you're not happy with you, even if they are oblivious, if you feel that you've made a mistake, and you go and say sorry, apologise for it. So I think a lot of that sort of leads me into my next point that you know, what is authentic confidence. And for me, it's being comfortable in my own skin. knowing who I am, knowing what I want, knowing what I want to spend my time on my energy on, my focus on how we want to treat myself how I want to treat other people. And when you feel comfortable in your own skin, it is so liberating. Um, I was going to a wedding recently, it was one of these Asian five day weddings. So it wasn't the actual wedding day it was a few days earlier, and saying to my husband, I'm just wearing this. And whereas before I would have agonised over what am I going to wear? How am I going to look? And I just turned up as me and I'm noticing that a lot more about me. I'm more comfortable not wearing makeup, for example. Whereas before, if I want to wear it, I'll wear it. But before I would wear it because I felt that I should now I wear it because I want to. Yeah, and I guess accepting who you are, and not needing that validation. Knowing what your strengths and your values and your worth is. And I think this is the thing that maybe I learned much later in life that confidence is about the inner, not the outer and the innocent place the outer automatically exudes.

Sarah McDowell:

Well, I suppose there's a good analogy, like so. Your inner is so important, isn't it? Because if you think about a structure of anything, like structure of a house, that's only going to be strong, if it has the foundations in place, if you build a house, I don't know, on jelly. That's a weird analogy. But if you tried to build a house or jelly, then it's just gonna wobble the wobble all over the place, isn't it? And I suppose it's about being structured like at your core, it's the same with what we're saying with confidence, like you can't build confidence on something that's wobbly. And that's why it's so important to look after that internally, yourself. And then it comes out in lots of different ways, doesn't it?

Tazmin:

And this isn't to say that those external things don't work. So you may want to have a bank of things that help you feel more confident on the day, like might be a particular dress or a particular shade of lipstick, or whatever it is, or doing a power pose before you go on stage. But it's it's more about the inner and I think it's we're coming up to having a, you know, our break. After the break, I'm going to talk about a few things that you can do to help you learn how to become authentically confident or more authentic. Right, Sarah, we are back from our break. How are you finding the episode today?

Sarah McDowell:

I am already feeling what's the word? Oh, why is it that as soon as you want to say a word, it just goes from your head. I'm feeling passionate. I'm feeling revved up. What's What's the better word is?

Tazmin:

You feeling energised?

Sarah McDowell:

energised, engaged, engage? This is such such an important topic. And I'm glad that yeah, we're having this conversation. So Tazmin, teach me all the ways that I can be authentically confident, please.

Tazmin:

I have seven dozen, I've got all of them. But let's start with the seven. All right, first of all permission. Often we wait for somebody else to give us an opportunity or tell us we're ready. I'm here to tell you, you don't need anyone's permission. If you want to do that thing, you just go off and do it if you know why you're doing it, and what it's giving you and you've made sure that that's the right thing for you just go off and do it. Because and this is what holds us back in the workplace, isn't it, we wait for the managers say, go and do that thing. Or we don't seize those opportunities. At least put your hand up and say I'd like to run that project, I'd like to give that talk. I'd like to apply for that role. Or even when we're applying for other roles outside our jobs. We wait for I know some something we are we will hold back saying you know, I don't think I'm ready for that role because of XYZ. Just Just go for it. What's the worst that can happen?

Sarah McDowell:

I don't know why I put my hand up then. Like we're in class, like pick me teach. But I suppose the same can be said with SEO projects. So there's lots of things that are happening in the industry. Google's changing stuff, all the time algorithms, all of that lingo. So actually not waiting for permission and being proactive, and going to your boss or your lead or your client. And proactively being like this is happening right now. I think this is a really good opportunity for us to do X. Because it's going to result in why that's only going to make you look fantastic. And it also Yeah, like it shows that you're you've got that ambition and you've got that drive to look for stuff rather than being told what to do or being told where like what next to work on. You become a leader yourself as a nation state. Yeah.

Tazmin:

Have you ever been in a meeting with a talking about some new thing and you've got an idea or a question you want to ask? And you don't you hold back because think, oh, I don't know if this is okay. I don't know if I'm gonna make a fool of myself, and then somebody else? And they say, Oh, that's a really great question. You think that was my question? I was gonna ask that 10 minutes ago, but you didn't. So just ask.

Sarah McDowell:

Yeah, amen to that.

Tazmin:

So, and I think this you know, waiting for permission. is yes, there's an element of what's the worst in half, and if you're okay with that, then just do it. You write a novel, it never gets published. It's okay. You wrote the novel, you know. And another thing is that number two is self care. Now, if you and this is going back to parenting yourself, know what you need to feel your best physically, emotionally, mentally, what do you need to feel top of your game, and then do it. Because if, again, if you're waiting for a parent to it, or an older sibling to do it, there comes a point where you have to do it yourself. And that leads me to the next bit. Because once you've decided you know what you need, then start doing it and building your personal integrity. Plan, how you're going to do that thing, when you're going to do that thing, how you're going to look after yourself, and show up. And what this does is, you know, right at the beginning, I said, confidence comes from the word Trust, like if you'd confide in someone you can find in someone that you've trusted. This is you showing up for you. So if you if I feel sad to me, or Tasmin, I need to get to a particular meeting. I need to get to, you know, I've got a plane to catch or something. Can you wake me up at this time? Not that Sarah and I live together just saying out there for our listeners in cases?

Sarah McDowell:

Yes, we do in bunk beds. I've got the top bunk.

Tazmin:

We've got the five foot tall and at the top was used to measure a Christmas tree the other days. Tools a five for we will have five foot tall Christmas tree look like in my house. Can you stand by the water's moon? Which army? Anyway, I digress. So if I if you'd asked me to wake you up, and I didn't, you'd be a bit annoyed. And but if I consistently didn't show up for you in the way you'd asked me to, you'd stop trusting me. So imagine what's happening in your head? Oh, I know that I need to go for a walk prep my meals. I'd no journal. And I don't do it. Or I D prioritise it, how am I showing myself that I'm important? Now if we go back to that child analogy, if you have a, you know, a sibling, a nephew or a niece, a child of your own, and they are asking you, can you do this thing with me and you deprioritize them? Or even say we're not doing that thing, how important that they're going to feel? And are they going to trust you. So this thing about self care, and then showing yourself that's showing up for that self care sounds like a small thing, but it's not. It's huge. So that was step number three, build personal integrity. Number four is vision. Know who you are and what you want. Because it's soul destroying and exhausting being someone you're not and living a life you don't want to. Again, you're not trustworthy, because you're not looking after yourself in a way that allows you to live the life that you want.

And off the back of that. So again, many of us hold ourselves back, right? We, even when we're goal setting will, many of us will set goals that seem sensible, and seem realistic, and, and tie in with what people want you to be. And that's fine, if that's what you want to do. But I am suggesting to people this year when you're setting your goals, and we're going to talk a little bit about that in one of the next few episodes, just go for it. Dream those big dreams, be honest, be brave. You can you can audit it later. But at least give yourself that permission to just let go of any inhibitions and write down on a piece of paper. This is what I want to do.

Sarah McDowell:

100%

Tazmin:

be optimistic about others. There are plenty of opportunities and people are good. So think again, confidence is not back because we think they'll think badly off me or that opportunity is too big for me. I enlarge people are good. People are supportive. People want you to do great things people want you to succeed. So instead of thinking, why would that give me? You know, instead of thinking, why would they let me be a speaker? Why should I apply to any of these conferences to speak? Why not think? Why wouldn't they? Maybe that positive slot have that positivity in you? And again, maybe you're looking for a mentor, for example. And you think, Oh, I'm not going to ask them? Because why would they want to bother with the likes of me? Think, why wouldn't they want to bother with the likes of me? I'm amazing.

Sarah McDowell:

Reframing is I think I learned this from you earlier on of like, reframing mindset, and that's such a great tool. But yeah, like, just want to go back to your point about saying most people are supportive, most people want you to win want you to achieve want to support you. However, the people that are negative, and they they're not helping you, they don't serve you, either. So if you in life, you are gonna hit blockers where I don't know, you, you clash with someone, or there's someone that's not not very nice, or for whatever reason, they make it hard for you to succeed or whatever. And there's a difference between that and someone giving you constructive criticism or constructive feedback. There is a difference there. But yeah, like the people that are toxic, you don't have to surround yourself by them, you can take yourself away.

Tazmin:

Absolutely. And I've linked quite a lot of the previous episodes in the show notes. So the one that you just mentioned mindset, I believe I've done the inner chatter and self belief episode as well, so that they're all interlinked. So whoever is listening to this and wants to add the extra, on the side, please go and listen to back to some of those episodes. They're really great. I think self belief was with Roxana and she she had some really great points. Yes. Number six is belief in yourself and your abilities. Now I know this may sound to somebody like oh, yeah, that's alright, for her to say, because it's one of those throwaway comments that she doing the work to get to that point is difficult. But one of the big ways, which we have talked about before, is have a log of your achievements, everything every single night, put something in that jar or file or whatever it is journal. Because again, that encouragement that you talked about that when your kids you're encouraged, or you did really well with that, you need to do that to yourself. I imagine a child coming home with a painting that they've done at nursery and you're looking at it and just throwing it away, you wouldn't do that, would you put it on the fridge? Even if it was for a day and put it on the fridge, or put your hat, she wished you'd do that everyone now fridge, forget the jar. Have a wind fridge.

Sarah McDowell:

Put something that you're proud of on your every day.

Tazmin:

But, and this isn't about boasting about yourself or being egotistical. This is about being really honest, you know what I did? I think well, there, I spoke up there, I had a great idea that I've helped so and so that, and this is about you looking at the competencies that you're building at the beliefs that you're enhancing, this isn't about you puffing your chest out and saying, oh, you know what, I'm wonderful. I mean, you are wonderful, but you know what I mean? You know what I mean? So, Bill, and the more you do that, the more you reflect on your day, the more you reflect on your achievements, the more you lock those achievements, that's going to help you build that confidence in yourself. But the biggie, the biggie, which is the last one I want to talk about is take action. There is nothing that improves your confidence as much as taking action. Because when you're not feeling confident that is based on something, I can't do that thing because I'm not very good at it. I can't go for that because last time I failed, so you're basing it on something that's happened, it might have happened, somebody may have said that to you. And the best way to counterbalance that is another evidence. Actually, you know what? I took that action and it went well. I had to go with that. Yes, it didn't go well but I got myself back up again. If I did that thing didn't quite go as I expected, but I learned from it. And this is now the bank of evidence that you're building up.

Sarah McDowell:

So I suppose something that you could add on with action is resilience as well. So once you have done an action, and it's great that you've done an action, because you physically, you've done something, to bring you a step closer to what it is you want to achieve, or whatever that is, you do need to visit some level of resilience because we all get knocked down, things don't go to plan. And we might need to, like, physically pick ourselves back up again. But that's alright. As long as you're taking actions, that is taking you closer to your goal, it doesn't mean it doesn't matter if you get knocked back. And if you do get knocked back, try again. Try again. We all here, don't we that like the real successful entrepreneurs hates it. And that works. I always feel like I say it really weird entrepreneurs. I don't know why I just got my head. But you hear don't they that they've had so many fails before they got to their to the point of success? And that's the point. Isn't it that like, yeah, do the action. And keep doing that action until it works until you get a yes until you know what I mean, until you're successful, like success doesn't come overnight. Confidence doesn't come overnight, either, I suppose.

Tazmin:

And it's an I would suggest for those people who feel that that's scary. Do a little thing every day. And it could be as simple as you know what I want to get fitter. So I'm going to start off in the first week just having more water. You'd have an extra glass of water every day. And then commend yourself for it. And then the week after you might choose to do something else this client was telling you about with the book, she just wrote us a few words every single day. Because what happens is what she was telling me is she now sees herself as a writer. Yeah, and when you see yourself as a writer, then why would you not write because that's what writers do. Little little little, yet do not wait to be ready or fearless. Nobody's fearless.

Sarah McDowell:

Here's I've got a question for you Tasman. How long did it take for you to feel like you were a podcaster?

Tazmin:

I would say the first two episodes that we recorded on the first evening and bearing in mind everyone, Sara and I didn't meet until quite a few months after the podcast started. I was really nervous during the first one. The next one, you said oh, this is going really great. Let's just record the next one now. And I thought oh, okay. So she's not trashing me out. This is a good site. But I think I've altered the first episode. I got I got first season I felt better. But it took me quite a long time before I was comfortable doing the intros Do you remember? I used to get you to do them. And now it's fine. You know what, they're not as great as some people's ie Sarah's who's very enthusiastic. I think my intros are much much shorter. But it's okay you know, it's it's alright it's me.

Sarah McDowell:

Authentically confident and you flippin smashed the intros so yeah.

Tazmin:

But it's I didn't know I didn't even know I could ever be a podcaster but yeah, so don't wait for your face.

Sarah McDowell:

Yeah, I love that, that I this this episode. I mean, running time goes far too quickly to Senate like far far too quickly. But this episode has been windfalls.

Tazmin:

Have I got another five minutes? Was that your subtle ways sayings? I don't care what's in your notes. You're going to end it not just Yeah, okay. Quack, quack quack. And the confidence competence loop. Have you heard of that? Say that again. pretence confidence loop. Now, I may have said it the wrong way around the first time, but I guess it doesn't matter because it's a loop. Right? Right. So if you believe you can do something, and then you actually do it. It'll increase your competence because you've actually done it. which then increases your confidence because you know that you've done it, which means that you're going to take even more action. So again, it's starting with that small step. So that's, that's my other tip. And my last tip is, like you said, as well be consistent. And this is, quote, I don't know why I got it from, without commitment, you will never start. Without consistency. You will never finish.

Sarah McDowell:

I mean, you've ended the episode on two nuggets, that golden nugget, golden nuggets.

I have the wonderful Mordy Oberstein joining me from Wix to tell me all about their new fabulous product, Wix studio. So Mordy kick us off. For those who don't know, what is Wix studio.

Mordy Oberstein:

So Wix. It is a brand new platform. It's a website builder, and CMS and a lot of other things, but it's built specifically with agencies in mind.

Sarah McDowell:

So you say that Wix studio is specifically built for agencies. So how, how is it?

Mordy Oberstein:

I've seen it's like three things. One is it's more efficient, it's more customizable, and it's more communicative? I'll explain. We already have a lot of the customization functionality. For example, you can you can edit the CSS on Wix studio websites, there's also a whole lot of things that make you do work well at scale. And it's so it's far more efficient, far more, there's a lot more automation in there that can help you do things more at scale. And at the same time, it lets you collaborate more with your own teammates with the client themselves. So it opens up that communication between your own team and with your client at the same time.

Sarah McDowell:

So for those SEO professionals who work agency side, what sort of key features of week studio would really help them.

Mordy Oberstein:

So I guess because we're talking to SEO is I won't get into the design aspects, so much like custom breakpoints. And you know, pixel perfect positioning is probably not an SEO thing, though. It's there in Wix studio. From the SEO side, the Wix video sites are responsive, there's AI responsiveness, I mean, a good run through the SEO features, there's an absolute tonne in there. For example, you can expect your site's index ability in a click. So we have a hook up to the Google's search console URL inspection API's, you can one click inspect the entire website. There's automated structured data, we automate a lot of redirects for you. We can do bulk redirect, you can import redirect, you can set the meta tags, robots meta tags at the folder level, there's all sorts of there's a tonne in there, you can do this a connection to SEMrush SEO ranking app as an Uber all Amazon Lewmar app. There's a lot in there. From the marketing side. I think marketing is also applicable to SEOs outside of there being as an absolute tonne of apps, you know, Printful Constant Contact CLEVEO we have native inbuilt integrations with Amazon Google Merchant Centre, Google Analytics, Google Tag Manager, and meaning we built them with Google. We built them with Amazon. So to borrow a, a word from my esteemed colleague, Crystal Carter, they're not Genki, they won't break because we build the handle. If Google makes an update, we align with Google and we'll update it automatically. At the same time, there's a lot of other things that are really cool and ways to do it. I think I mentioned before you can customise the CSS, I think it's really important sometimes for SEOs, there's a lot you can do for E commerce. There's, there's an absolute time, I don't have enough time to get to it. But you have a low, I told him about the client handoff, Kay, you can hand off your your site to a client and you can list everything you want them to know in one place. So the clients don't have to go searching around. You can upload videos, you can upload reports, you can upload link, whatever you want to show the client to explain, hey, here's what I recommend for your SEO, blah, blah, blah, blah, blah, everything is there. The client has a question. You can, you know, record a short loom, for example, then upload it right to the client handoff kit and go to this client say, Hey, I uploaded it right there for you. You don't have to guess where it is. It's all there with everything else I already sent you.

Sarah McDowell:

Wow, jam packed, jam packed. And my last question for you is can you share some use cases of how SEOs can or are using mix studio.

Mordy Oberstein:

So one case I've seen and I didn't mention this before, probably should have. One of the things that you can do with Wix studio is you can repeat things you created. So you can have a custom template or if you create a widget, or a section of a website or a page type, you can reuse it across multiple assets. So imagine there's so one case is that there's a I've seen that there was a client that we have, who has multiple websites, but they're very, very similar. They do Basically the same thing, but they're just different websites that target different audiences in different segments of that vertical. So let's see. And it's very much like local landing pages. You don't if you have a template or setup or a structure that works, you don't have to rebuild it every time, you can just take that from one website. And as applied to the next website, nice, nice.

Sarah McDowell:

I mean, sounds incredible and Modi, you've done an incredible job of, because there's a lot there to talk about in a short space of time. So thank you very much for joining me. And thank you for educating our audience about Wix studio. If you want to check wig studio out for yourself, if you're like, Wow, this sounds incredible. I need to go and check it out. Head on over to wix.com forward slash studio, do not fret because there there will also be a link in the show notes. So just head on there. And yeah, go and check quick studio out before we go. Mordy Is there anything else that you want to say?

Mordy Oberstein:

No, just go play around with it. Spin it up. Have a look. Wonderful. Thank you. There's lots of AI in there. Hmm, creation? Yeah, integration with with open AI to create text below. Make sure the text is good before you just implement it.

Sarah McDowell:

Just go and check it out. Go. Winterfell Thank you, buddy.

Mordy Oberstein:

You got it.

Sarah McDowell:

I suppose the only other question that is left is getting you wanting to know what my main takeaway from this episode is.

Tazmin:

So I'm going to ask you a bonus one, your main takeaway? And what's the thing that you are one, be confident and go and do in 2024?

Sarah McDowell:

Oh, gosh, oh, gosh. Okay. So main takeaway is, I think, I mean, always lots of take away from your, from your episodes, Tasman. But I think keep it really simple. And to sort of link back to earlier on, it's about dealing with your inner confidence. Do you know what I mean? And all these steps, everything that we spoke about on this episode will help you sort yourself out on the inside. So then confident confidence oozes from the outside. And however that is whether that's what you wear, the hairstyle that you have, how you present yourself when you're talking to people, putting yourself at up or out for new opportunities. These things only happen once you have dealt with your inner confidence. We don't want any houses built on jelly. Do we Tazmin?

Tazmin:

I suppose virtually foundations here. In this building plots, you need a lot of jelly. And what's the thing you want?

Sarah McDowell:

For what is my thing that I want to do for 2024 I want to do some more international speaking gigs. I've done one. And I and I recently went to the international search Summit, where I supported my dear friend Jess JSPs. And obviously got to meet and see lots of other friends and other wonderful speakers out there. And I was so inspired that I was like, You know what, I'm going to become more international. So that's my brilliant.

Tazmin:

Now the reason I asked that is to remind you and to tell all of our listeners, we are re releasing How to Set meaningful goals in the next few weeks. So anybody who wants to be planning for 2024 you can use that as a great resource. And I'll also be recording a bonus bonus clip to add to that. So it'll help you go through the whole process of setting your goals making sure that they're meaningful and making them happen.

Sarah McDowell:

Wonderful, wonderful. All right. I am afraid to say that we do need to wrap things up.

Tazmin:

Service thinking do the honours gone crazy this woman today? All right, like really quick. Thank you again and to all of them the listeners and to say goodbye and this will be the last episode of season seven. Once again, if you would like to support the work Theron, I do there are some links in the show notes. There's an opportunity to donate via the buy me a coffee link and also the ability to sell subscribe to the podcast. So I will very quickly saying thank you again and goodbye. And goodbye from Sarah went.

Sarah McDowell:

Wonderful wrapping up. Wonderful wrapping up. Yeah. And just to clarify some points that Jasmine said as well. So yes, this is the end of season seven. So this is the last episode of this current season. Like usual we'll we will take a short season break. But we will be back between like Christmas and New Year that kind of period with some bonus episodes like Jasmine said, and then we will be back with season eight in the new year. However, do what Tasmin said earlier subscribes to find that link in the show notes, subscribe to us, because all of this bonus extra wonderful new episodes that we're talking about will be in there as well. And also I'm going to add one more is our newsletter as well. So in the show notes as well, if you sign up to our newsletter, we've got better at sending them out, haven't we now, so you can stay in the loop of what's going on with the podcast as well. So thank you very much.

Tazmin:

Thank you very much Sarah. Take care everyone.

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About the Podcast

The SEO Mindset Podcast
Personal growth tips to help you to optimise your SEO career and not just the algorithms!
The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms.

The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.

Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.

Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.
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About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Tazmin Suleman

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I am a Life Coach, helping people grow and thrive, however my background has included careers in Development, Data Integrity and SEO. Through coaching, mentoring and teaching I help people build happier more fulfilling professional and personal lives by changing their mindset and habits. I teach courses on these topics and have incorporated a lot of the teachings in this podcast. I hope you find it useful.